Marketing

Tippie College of Business

Courses

Marketing

Chair: Catherine A. Cole
Professors: Catherine A. Cole, Gary J. Gaeth (Cedar Rapids Area Business Chair), Thomas S. Gruca (Henry B. Tippie Research Professor of Marketing), Irwin P. Levin, Gary J. Russell (Henry B. Tippie Research Professor of Marketing), Randall L. Schultz, Doyle L. Weiss
Professors emeriti: Carol C. Fethke, Peter C. Riesz
Associate professor: John P. Murry
Associate professor emeritus: E. John Kottman
Assistant professors: Sri Devi Duvvuri, Dhananjay Nayakankuppam, Lopo L. Rego, Jing (Alice) Wang
Lecturers: David E. Collins, Francis C. Rydzewski
Undergraduate degree: B.B.A. in Marketing
Graduate degrees: M.B.A.; Ph.D. in Business Administration
Web site: http://www.biz.uiowa.edu/mrktg

The Department of Marketing offers programs that follow business trends and lead business practice.

Undergraduate Program

The department offers a Bachelor of Business Administration in marketing. The program is designed to provide undergraduate students with an understanding of the business, social, and economic roles of marketing and to prepare them for marketing careers.

Several decades ago, the study of marketing dealt almost exclusively with business activities involved in the flow of goods from production to consumption. Today it includes principles that are more widely applicable; they are as relevant to the success of arts, sports, and social programs as they are to firms selling goods and services. A major in marketing includes study in the behavioral sciences, communications, statistical analysis, and computer methods as well as marketing decision making.

Graduates find employment opportunities as market analysts, merchandise managers, buyers, purchasing agents, advertising managers, brand managers, and sales representatives in a variety of profit and nonprofit organizations.

Bachelor of Business Administration

The Bachelor of Business Administration in marketing requires 15 s.h. in the major, as follows.

06M:134 Marketing Research 3 s.h.

06M:135 Consumer Behavior 3 s.h.

06M:147 Marketing Management (must be taken in senior year) 3 s.h.

Two of these:

06M:105 Web Business Strategy 3 s.h.

06M:107 Retail Strategies 3 s.h.

06M:125 Direct Marketing Strategies 3 s.h.

06M:137 Advertising Theory 3 s.h.

06M:139 Sales Management 3 s.h.

06M:151 International Marketing 3 s.h.

06M:190 Contemporary Topics in Marketing 3 s.h.

06M:197 Field Studies in Marketing 3 s.h.

Graduate Programs

The Department of Marketing offers a Doctor of Philosophy in business administration. Ph.D. requirements are described under "Graduate Programs" in the Tippie College of Business section of the Catalog and on the Department of Marketing web site.

The Master of Arts in business administration is a nonthesis degree awarded only to students who begin the Ph.D. program and decide not to continue. Incoming students may not elect to pursue the M.A.

For information about the M.B.A., see Master of Business Administration Program in the Catalog or contact the Tippie School of Management.

Courses

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Publication Notice
Page content was reviewed in September 2007.


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